Edit: No, this is not a prank. I’ve pasted some sources in the comments, but in case they get buried I’ll include them up here as well.
 
http://mandomommy.tumblr.com/post/86632013116/my-doodle-update
 
http://mandomommy.tumblr.com/post/86633563616/these-are-the-notices-i-received-in-dealing-with
 
http://mandomommy.tumblr.com/post/86638171011/thats-seems-very-odd-have-they-ed-the-word

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@Background Pony #A231  
It’s a hollier-than-thou attitude of a licensee. Hasbro did not copyright or trademark the term. It’s Zazzle who try to “protect the IP on behalf of Hasbro”. If they were selling Audi franchize they’d claim a Audi has trademark on the circle, since their logo is four circles.
Background Pony #8A14
@explorertotodile  
Honestly This is all just fake. I mean really? Hasbro wouldn’t copyright the term brony, its like if the makers of Doctor Who copyrighted Whoovian, It will not happen
@Background Pony #F0B1  
The internet might be at stake here…  
Because 85.5% of the internet has bronies on it…  
Those sites might get C&D’d and/or shut down…  
Soon the internet will only be google, microsoft, apple etc…
Background Pony #EA0E
And next hasbro send C&D to derpibooru  
deviantart ect…
Nico Yazawa

Love Nico! <3
@Ferrotter  
That wouldn’t be the case, because Hasbro works along side Zazzle because Zazzle sells officially licensed MLP designs.
 
http://www.zazzle.com/mylittlepony
 
They sell officially licensed crystal pony Gummy shirts. That’s oddly specific, but I ain’t complaining.
Next, hasbro tries to trademark the word horse, tree, pony and spaghetti.
Background Pony #EA0E
The end of brony fandom is near!
 
LOL LOL LOL!!!
Niggoslav_Krawczyk
Duck - Niggoslav_Kwaczyk
Solar er - Fought against the New Lunar Republic rebellion on the side of the Solar Deity (April Fools 2023).
A Perfectly Normal Pony - Drinky_Butt
The End wasn't The End - Found a new home after the great exodus of 2012

#ChanYe2028
@Background Pony #4320 Brony is gender neutral but Pegasister isn’t? Amusing double standard you have going there!
Probably Pinkiepony or some other SJW retard claimed to be from Hasbro, and ed Zazzle to get revenge for all the fun that’s been poked at them lately.
let’s change our names to Wise and Father
@Background Pony #4320  
There we go, new name. No big deal. May even sound better than the last.
Background Pony #22A0
Relevant:
 
full
Tune in next time when Hasbro copyrights the concept of being a fan of the show and sues anyone who doesn’t have expressed permission to watch it.
Background Pony #3F6F
!static.fjcdn.com/comments/5013317+_e33f6540a545d0661b078e2e325d6112.jpg!
Background Pony #3F6F
@Ltroductions  
!img.4plebs.org/boards/pol/image/1389/74/1389741777461.jpg!
@Ltroductions  
full  
This looks like a job for our lord and savior.
Background Pony #3F6F
@Background Pony #0469  
!files.abovetopsecret.com/files/img/ef50407f67.jpg!
Background Pony #A839
@Background Pony #DA2B
 
People are acting like Hasbro has declared war on the fandom. Or at least that they are STEALING “our” word.
 
Good thing we never took any words, images, music or video content that rightfully belonged to them without their express consent, or we would be huge hypocrites, am I right guys?
 
 
@Grieffon  
Hasbro isn’t a gullible tumblr or a meme spouting redditor. They know that the stigma is 99% bullshit and they don’t care.
Background Pony #3F6F
Doom Paul thread?  
!img.4plebs.org/boards/pol/image/1387/89/1387899522655.jpg!
@Background Pony #0469  
They care a lot about “on the net”.
 
full
Background Pony #22A0
mfw somebody is dense enough to not check the source and see that this is legit
 
full
Background Pony #3F6F
>mfw people are taking this seriously  
!i.imgur.com/XgjpA.gif!
@Background Pony #0469  
On the net is primarily why they want it.